Gaining Experience in Emerging Media
IMC 619 – Emerging Media

Posts Tagged ‘youtube

ROI Buzz

December 28, 2009

All things equal.  Looking for benefits of using a feature such as a social media approach to marketing will sooner or later circle to the question of ROI.  Just how will the bean counters approve use of such media without a tried and true or defined way to measure the results of a social media […]

2009 Viral Video – Danone’s Evian Water

December 21, 2009

Move over Ally McBeal, and make room for the rollerblading babies.  This viral video is not only captivating it brings back memories of other successful uses of ‘animating’ babies beyond their years.  It’s been the most viewed video advertisement on YouTube and has never played on traditional media as an advertisement in the US (only […]