Gaining Experience in Emerging Media
IMC 619 – Emerging Media

Posts Tagged ‘social media roi

Another Twist on ROI

December 28, 2009

So, I’m obsessed with finding a return.  But what kind of return?  And what is the return on?  What is my investment when making a social media addition to my marketing approach?  Will I calculate how many words I can blog per minute?  Will I look at the fully loaded employee cost of the blogger?  […]

ROI Buzz

December 28, 2009

All things equal.  Looking for benefits of using a feature such as a social media approach to marketing will sooner or later circle to the question of ROI.  Just how will the bean counters approve use of such media without a tried and true or defined way to measure the results of a social media […]

So, It’s Important–Social Media ROI

December 28, 2009

 Can you tell it bothers me?  Financially speaking, all campaigns used to market a product will have some measurement of their success.  This will involve knowing how things are currently going (a baseline) and the hope for how they will change (the goal).  What gets worked out in the middle are the aspects of measuring […]