So, It’s Important–Social Media ROI
Can you tell it bothers me? Financially speaking, all campaigns used to market a product will have some measurement of their success. This will involve knowing how things are currently going (a baseline) and the hope for how they will change (the goal). What gets worked out in the middle are the aspects of measuring what affected getting from the baseline to the goal. Although I’d love to be the original author of some of this thinking, others have already made their mark posting arguments for determining the best way to approach ROI in social media. For an excellent presentation, see this presentation made by the author of the brandbuilder blog, Olivier Blanchard.
Can you tell it bothers me? Financially speaking, all campaigns used to market a product will have some measurement of their success. This will involve knowing how things are currently going (a baseline) and the hope for how they will change (the goal). What gets worked out in the middle are the aspects of measuring what affected getting from the baseline to the goal. Although I’d love to be the original author of some of this thinking, others have already made their mark posting arguments for determining the best way to approach ROI in social media. For an excellent presentation, see this 
Just so you can see who’s lending advice to my blog… here’s a photo of Olivier from his website, thebrandbuilder.com.
